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 Ask Yourself The Right Questions

by James Howard

Starting your own business is an excellent decision, but you should make sure that it’s worth buying your time and most likely some of your money too. Here is a small list of questions to help you evaluate if this, in fact, is the right move for you:

  • Are you passionate enough? You are leaving to spend many hours working on that particular something, so you quite enjoy it.
  • Have you nailed the industrial aspect of it? Depending on what type of industry you decide, make sure that you have more than just the basics down.
  • Do you have the attributes of an entrepreneur? Such as perseverance, a strong desire to take the initiative, self-reliance, a strong urge to achieve, self-confidence and the capacity to lead (The goal is that your business will grow one day).
  • Do you have excellent conversation skills? Running a business means a lot of networking, assigning and maintaining.
  • Are you prepared for failure? As much as we’re crossing our fingers here for you, it’s essential that you brace yourself for it.
  1. Write A Marketing Plan

Even if you’re planning on beginning a small doggy daycare in your yard, you should write a business plan. This will help you organize all of the concepts you have in your headline and set up a roadmap for the future of your biz.

Don’t ponder about if you should write one, remember how you’ll do it. There are plenty of examples and templates online you can get inspired by, but try to keep these few essential details in mind:

  • Industry analysis: How long is the market you’re interested in and how is it expected to change? Who are your opponents and what are each of their key strengths and weaknesses?
  • Customer analysis: Who is your target audience?
  • Operational plan: What is your idea of action? Do you have a clear timeline? What are the milestones you wish to accomplish? Think regarding years and quarters.
  • Financial projections: How much will you require to invest at first? How long till you’ll start earning a profit? Do you need investors?

Create A Strong Identity

by James Howard

‘Don’t judge a book by its case’ doesn’t apply here. As mentioned before, the market is full of different organizations and services, so you need to make sure that you reach out at first glance. Before you go and whip out your box of crayons, you should go back to your business plan and look at your target public. Get familiar with their age, location and economic status as these factors will help you identify what’s the best way to request them, both regarding content and visual language.

When creating your identity, you should plan the following:

  • Logo – make sure it’s loud and clear. First, try designing your logo to save some initial costs!
  • Color – Pick colors that resemble your market and can be identified and easy to relate to.
  • Typography – Pick a clear font, as you want people to be able to read all of your content. A stylish yet straightforward font will ensure you have a memorable brand.
  • Voice – All of your messaging should follow a unified voice – tailored to the public you have targeted.
  • Slogan – Now is a good time to think of a killer one liner that best represents what you do or wants to sell, so “Just Do It.”